Keeping Your Casino Relevant in Today’s Market


Many casinos rely on their entertainment options, luxury accommodations and food and beverage services to attract guests and keep them coming back. These amenities must always stay relevant to their target audience or they will lose popularity. For example, the games and events that are popular today may not be the same five or ten years from now. By staying current and understanding what is driving the industry, you can focus on enhancing your casino’s unique offerings to keep it competitive in the marketplace.

The tumultuous and violent history of the mob in Las Vegas is a major theme of Casino, which stars Robert De Niro as Sam “Ace” Rothstein, the casino owner who is the embodiment of all that’s wrong with organized crime in America. But Casino is not just a drama about the criminal underbelly of gambling; it’s also a movie about the clash between big business and working-class people. It is a story about how the rise of large corporations antiseptically displaced not just organized crime but organized labor as well.

Whether or not the Mafia had anything to do with the actual running of casinos, most of them were founded by wealthy and opportunistic investors. These investors were often real estate and hotel chain owners, and they soon realized that casinos could provide a lot of profits. They bought out the mobsters and began to run their casinos without mob interference. Despite the mob’s efforts to control the gaming business, these legal operators eventually became more powerful than the gangsters themselves and had their own deep pockets to invest in even more casinos.

Most casinos offer a variety of gambling games, including slots, roulette, blackjack, poker and video poker. While some of these games have an element of skill, most have a fixed house advantage determined by mathematical odds. The house advantage is the average amount that a casino will earn over a long period of time if patrons play optimally, but not all players will do so. In some games, such as poker, the house earns money via a commission called rake.

Casinos are full of noise, light and excitement. It’s easy to get caught up in the flurry of activity, lose track of time and end up gambling more than you intend. It’s important for gamblers to know their limits and have a game plan before they enter the casino. This way, they can avoid the temptation to continue betting beyond their limit and will leave feeling satisfied with their experience.

Almost all casinos have some kind of rewards program to encourage loyalty and reward big spenders. These comps may include free hotel rooms, meals or tickets to shows. In some cases, high rollers are given private rooms and limousine service to entice them to spend more. Regardless of their specific incentives, it’s vital for casinos to have an excellent rewards system that makes it easy for customers to sign up and redeem points.